Welcome to Ask Alex!
Welcome to my Substack! I’m thrilled to have you here as I embark on this exciting new chapter.
I’ve been keeping this under wraps for so long and am so excited to have you here. For those who know me - WELCOME. For those who don't, here’s a little bit about me: I’m a beauty journalist with over two decades of experience. My roles included six years as Beauty Director of COSMOPOLITAN, followed by 11 years at the helm of the GLAMOUR beauty department. Six years ago, I made the decision to leave my role as Creative Beauty Director for GLAMOUR magazine to explore the ever-evolving world of content creation.
The transition from traditional journalism to content creation has been both exhilarating and challenging. I have not once regretted my decision, yet for a while now, there’s been a persistent whisper in the back of my mind—a longing for the long-form writing that first sparked my passion for journalism.
What to Expect
This Substack is my return to that passion. It’s a space where I can once again create features that you can easily weave into your daily lives. My approach is always focused on giving straightforward, actionable advice and insights that are genuinely useful. I aim to connect with you on a personal level, sharing stories and tips that resonate. Whether I’m breaking down skincare ingredients or exploring the latest trends, my goal is to help you feel confident and informed in your beauty choices.
Beyond beauty, I’ll be extending to the broader realms of fashion and personal style—areas that I haven’t delved into as much on my other channels, as I always felt they needed more breathing space to be explored. Here’s a glimpse of what you can expect:
Beauty Insights
I’ll be sharing articles on skincare, makeup, hair care, and more. You can look forward to:
Product Reviews: Honest opinions on the newest launches and cult favourites.
How-To’s and Tutorials: Step-by-step guides to mastering your beauty routine.
Ingredient Breakdowns: Understanding what’s in your products and how they work.
Trend Analysis: Keeping you up-to-date with the latest in beauty.
Fashion and Style
Fashion is a natural extension of beauty, and I’m excited to delve into this world with you. My content will include:
Favourite Finds: Highlighting standout pieces and brands that deserve your attention.
Style Tips: Advice on how to build a versatile wardrobe, mix and match outfits, and elevate your personal style.
Trend Spotlights: Exploring current and upcoming fashion trends, and how to incorporate them into your own look.
Living Well
Living beautifully goes beyond just looking good—it's about feeling good too. I'll cover:
Wellness: I wouldn’t claim to be a fitness fanatic, but am trying to be more active. However I do love a good spa experience and at-home practices like a ‘Sunday Facial’ which I’d love you to participate in.
Eating out and in: I’ll be diving into the world of food, sharing delicious recipes, tips for creating beautiful, memorable meals at home, and my favourite restaurants and coffee places that you won't want to miss.
Home Decor: Ideas and inspirations to create a living space that reflects your personal style and promotes well-being.
Lifestyle Tips: Practical advice on everything from travel essentials to productivity hacks.
Tempted? Here’s how you can get involved:
FREE SUBSCRIBERS
Once a week, you’ll hear from me. It might be an article, it might be a video or a voice note, but you’ll always get something beauty-related from me. You’ll also receive previews of my paid-for posts.
To become a free subscriber hot the button below:
PAID SUBSCRIBERS: £5 per month/ £50 per year.
This membership is for those of you who would like more intimate access to my world. Beauty will feature heavily (of course!) but also this is the place for my thoughts and recommendations on personal style, homes, food and much more. As a paid subscriber, you’ll hear from me at least twice a week. Usually every Tuesday and Friday. You’ll also (and this is the exciting bit) become part of the Ask Alex Community, which means you can talk with me and everyone in this community in a safe and welcoming space.
Here’s what else you’ll get:
Exclusive posts just for you that you won’t find anywhere else.
Complete access to the community- that means you can comment and talk with one another after everything I post
Exclusive audio and video posts - might be a mini tour of my wardrobe or inside my beauty cabinet. Let’s see!
Join the Ask Alex group chat- think of this like a special WhatsApp group where YOU start the conversation. This is your place to chat with one another in private.
To become a paid subscriber, hit the button below
Finally…
FOUNDING SUBSCRIBERS: £150 per year.
This is something a bit new for me. It’s a special subscription tier that not only allows you to fully support me on this new, fully-independent project but also allows me to give you some special bits too.
As a founding member, you will be the first to have access to:
Discounts, offers and product samplings.
Invites to virtual and live events.
I’m only offering a few of these every month so if you are interested hit the button below.
SHARE THE LOVE
I’d love to have as many of you as possible in the Ask Alex community. So if you know anyone you think it might resonate with please feel free to share this with them.
Thank you for joining me here. Your support means the world to me, and I’m excited to embark on this journey together. Let’s keep the conversation going, just like we always have, in this new and exciting format.
Love,
Alex