It’s time for another Beauty Empties! You know the drill by now: I try hundreds of products every month, but only a select few make it into my regular rotation. And fewer still are used up completely. That’s why I love doing these empties videos - they’re not just about what I like, but what I really use. The ones I squeeze every last drop out of. The ones I’d repurchase in a heartbeat. The ones that quietly become staples without me even realising.
What I love about revisiting empties is that it removes the noise. You know what I mean - launch fatigue, trend overload, the constant “this is the next big thing.” But when I film these videos, I’m looking at products through a completely different lens. Not the newness or the marketing or the promises, but the performance. Did it deliver? Did it serve a purpose? Did I actually want to keep using it?
I also find it really grounding. In a world where beauty can feel disposable, this is about intention. And it’s a reminder that being a beauty editor isn’t just about chasing what’s next - often it’s about staying loyal to what works.
It’s real life beauty. No gimmicks. Just the hard-working heroes that got me through the last few months.